Management
Marketing manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Median pay
$166,790
Growth to 2035
+7%
faster than average
Openings a year
34,000
Time to qualify*
5 years
* From a bachelor's degree in an unrelated field.
Pay
Marketing manager
Getting in
- Typical entry education
- Bachelor's degree
- On-the-job training
- None
- Prior experience
- 5 years or more
What the work is like
Dealing with the public
Unpleasant or angry people
Time pressure
Cost of a mistake
Freedom to make decisions
Repeating the same tasks
Time sitting
Time standing
Outdoors in all weather
Marketing manager: 84% usually work over 40 hours a week
Core tasks
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
- Compile lists describing product or service offerings.
Also called: BD Director (Business Development Director) · BD Manager (Business Development Manager) · Brand Manager · Market Development Executive · Market Development Manager · Marketing Communications Manager · Marketing Coordinator · Marketing Director
Outlook and AI
Marketing managers held 421,600 jobs in 2025. BLS projects 450,800 by 2035 (+7%, faster than average; all jobs: +3.5%).
Compare with
- Marketing manager vs. Marketing specialist
- Marketing manager vs. Sales manager
- Marketing manager vs. Advertising and promotions managers
- Marketing manager vs. Advertising sales agent
- Marketing manager vs. Data scientist
- Marketing manager vs. Public relations manager
- Marketing manager vs. Public relations specialist
- Marketing manager vs. Purchasing manager
- Marketing manager vs. Business operations specialists, all other